February 12, 2025 | New York, NY

This panel will explore the biggest surprises and defining moments of 2024, highlighting strategies that drove brand performance and lessons from missed opportunities. Looking ahead, experts will discuss shifting consumer trends, the blend of in-store and online shopping, and the future of influencer marketing. The conversation will also examine the potential of AI tools like Shopify Magic and their role in product development and business growth. Finally, panelists will share insights on emerging design trends and investment strategies for 2025.